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An Afternoon at Autograph
Sometimes being a bolshy fat activist blogger means I get to do some pretty awesome things. For anyone who has been reading Fat Heffalump for awhile, you know I’ve had quite a regular blog review...
View ArticleTalking to Target Australia
As I mentioned in my last post, I met with a couple of fabulous folks from Target Australia on Thursday to talk plus-size clothing. Trudy and Lynn flew up from their Geelong head office and met me at...
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Dear My Size… NO.
**Update** My Size have blocked me from commenting on their Facebook page. It seems that instead of addressing criticism about their marketing, they just shut any of their target audience that dares...
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It’s All About Colour… Unless You’re Fat.
I’m feeling really disheartened at the moment. I went into my local Target yesterday, as a friend had told me that they had all this stock with amazing colours at the moment, and being the colour fan,...
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The Burden of Hate
So yeah, I dyed my hair turquoise on the weekend. Check it out: I’m really happy with it, it’s bold and colourful and fun. But I didn’t expect the reaction I would get from Joe and Jane Public. Holy...
View ArticleHow NOT to Market to Fat Customers
Can you believe it, I’m actually a little bit speechless. I know, ME, speechless! That almost never happens right! But I’ve got a doozy for you folks. You may have seen a campaign going around the...
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Melbourne Cup Fatshion!
Tuesday was Melbourne Cup day here in Australia. For the uninitiated, the Melbourne Cup is the “horse race that stops the nation”. It’s the biggest sporting event of the year here in Australia, and...
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Public Fat Shaming is not Good Marketing
Well hello! I haven’t forgotten or abandoned you all, I promise. Life has been intensely busy and I made a promise to myself at the beginning of this year that I would pace myself better and not work...
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An Open Letter to Lite ‘n Easy
Dear Lite ‘n Easy, Firstly, I want to let you know that I am a happy customer. I have been using Lite ‘n Easy now for the past few months and have not had a single negative experience. Well, there...
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Sell Us the Clothes – Don’t Judge Us On Them
Ugh, when are these plus-size retailers going to get it? Check out these screen shots I took from a post Autograph Fashion made today: Now I *LOVE* Autograph. I really do. They’re one of the few...
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